With no controlled vocabulary for Campaign Monitor’s email template features, customers were pretty confused about what was what.
A style guide won't enable your developers to write quality error messages, nor will it reduce the money you need to spend on copywriters, but I'll tell you what it will do...
I’m not skilled in the area of graphic design, so I really enjoy working alongside UI designers to influence decisions on interface elements that should be kept or cut.
It’s nice to write copy for a clean slate; for onboarding, or a zero-data state. But there’s nothing like scope, time, or technology constraints to get the creativity pumping!
An image slideshow of copy I've written, or rewritten, to help users understand a product's features and guide them through task completion.